Designed with a distinctive circular form and integrated loop handles, the Large Loop Handle Tray from the Loop Handle range delivers both statement style and practical functionality for retail customers seeking items with strong visual appeal. Its woven wicker construction, rich in texture and depth, creates a tactile surface that immediately catches the eye and adds dimension to displays either in-store or within home interiors. The generous proportions make it well-suited for serving, styling, or acting as a central decorative accent, offering retailers opportunities for merchandising versatility. The loop handles not only serve as a striking design element but also allow easy movement from kitchen to dining space, making it ideal for lifestyle-themed retail settings. The natural tone and intricate weave pattern suit a range of interior styles, from coastal and rustic to eclectic contemporary, providing broad appeal for various customer tastes. As part of the broader Loop Handle collection, this tray pairs particularly well with the Large Loop Handle Set of 3 Round Trays for layered styling options and repeated design motifs, enhancing visual cohesion in displays. It also complements select lanterns from the wicker lantern range, such as the Large Round Willow Lantern with Glass Holder or the Medium Conical Wicker Lantern with Glass Holder & LED Lights, creating ambient merchandising opportunities for both indoor and outdoor settings. By stocking this piece, trade customers can offer their buyers a highly functional yet aesthetically rich accessory that blends artistry with usability. It is a design-forward choice that works across seasons and occasions, making it an ideal stock item for generating repeat purchase interest. With its harmonious balance of form, material, and craftsmanship, this tray will resonate with customers who appreciate products that combine everyday use with styling potential, allowing it to be marketed in both practical and decorative categories. Whether showcased solo as a centrepiece or layered with coordinated accessories from the same or similar ranges, it delivers a strong visual narrative that can elevate retail displays and boost basket value.